Why is Competition Important in the Lash Industry?

In the world of lash and brow styling, the idea of competition often brings mixed emotions. At first glance, it might seem like having many competitors makes it harder to earn a good income. But in reality, competition drives us to keep improving, growing, and offering the best to our clients. Let’s take a closer look at why this is the case.

In this article, we’ll explore why competition is actually a good thing and how it can help us succeed in our careers as lash or brow stylists, no matter how much experience we have.

1. Competition Fuels Innovation

When there are lots of professionals in a field, everyone wants to stand out: they keep up with trends, learn new techniques, test modern materials, and always aim to offer the best. Those who stay ahead of the trends will always lead the way.

Example: Reusable hypoallergenic silicone pads are not only more sustainable but also ideal for clients who are allergic to hydrogel pads.

Tip: Don’t be afraid to try new innovations – one of them might just become your signature touch!

2. Better Service Quality

When clients have many stylists to choose from, the ones who deliver flawless work will stand out. Competition pushes us to perfect every detail, from the consultation before the treatment to aftercare recommendations.

Question for you:

“What part of your service could you improve today?”

3. Growth in Professional Skills

The more skilled professionals we see around us, the more motivation we have to improve ourselves. Those who regularly attend courses, workshops, and masterclasses will always stay one step ahead.

Example: Anne attended the InLei® Show Case and discovered that the new InLei® Lash Filler 25.9 range is completely vegan. The new formula increases lash volume by 25% and length by 9% in just three sessions. Armed with this knowledge, Anne successfully marketed lash lamination to a new target group – vegans – and attracted new clients. Her schedule quickly filled up.

Tip: Invest in your education – it always pays off.

4. More Options for Clients

Every client is different: one might want a natural look, another a dramatic curl, and someone else might prefer a perfectly symmetrical lash line. Competition creates variety, which is a win for everyone.

Tip: Learn and practice different techniques. The more effects and curl combinations you master, the better you can meet your clients’ individual needs and set yourself apart from the competition.

5. A Dynamic Business Environment

Competition keeps the market lively and dynamic. Stylists become more flexible, adapt faster to changes, and consistently offer relevant solutions to their clients.

Example: Maria noticed that her clients didn’t like waiting for responses when booking appointments. She introduced online booking, where clients can instantly see available slots and book a time that suits them – no waiting necessary.

6. Competitors Can Be Partners

Competition doesn’t always mean rivalry. Sometimes, competitors can become valuable partners. Collaborative seminars, knowledge sharing, or even coaching each other can be excellent ways to grow together.

Tip: Think about who in your network you could team up with for an event or an exchange of ideas.

7. Personal Growth and Confidence

Standing out in a competitive industry takes more than technical skills. You need to build strong client relationships, market your services effectively, and develop your personal brand. Competition helps you build resilience and become a confident professional.

Question for you:

“What are you doing to make your personal brand stand out?”

Should You Train New Stylists While Still Working as One?

Yes, absolutely!

Sharing your knowledge doesn’t make you weaker – it reinforces your position as an expert. Teaching others helps you organize your own knowledge, improve your skills, and create a strong professional network around you.

If you feel ready to not only serve clients but also train other stylists, our Trainer Expert course is your next step.

Does Competition Raise Industry Standards?

Without a doubt – yes.

Stylists who keep learning, attend trade shows, and grow professionally raise the overall quality of services in the industry. This benefits everyone – both clients and professionals.

Tip: Attend competitions and professional events. They’re not only inspiring but also a great way to see yourself from a new perspective.

Is the Lash Extension and Lamination Market in Germany Oversaturated?

Let’s do the math:

Germany has around 84 million people, including about 30 million women over the age of 18. Even if only one in ten women decides to try lash extensions or lamination, that’s 3 million potential clients!

A single stylist can serve a maximum of 150 clients per month if they work non-stop. To meet even this minimum demand, at least 20,000 stylists would be needed.

Conclusion: The market is far from saturated – skilled professionals are always in demand.

Final Thoughts: Competition is Your Ally, Not Your Enemy

Instead of fearing your competitors, see them as motivation to grow. Keep up with trends, learn new techniques, try out innovations, and create unique offerings. Most importantly, find joy in what you do.