How does eyelash shampoo affect your income as a lash stylist?
Are you a lash stylist and want to increase your income without having to serve more customers? It's possible! Selling eyelash shampoo is not only an additional source of income, but also a clever tool for optimizing your business.
The right eyelash care ensures satisfied customers - and satisfied customers come back and recommend you to others. In addition, eyelash shampoo extends the life of the eyelash extensions, so that your customers remain loyal to you in the long term. Let's find out together why eyelash shampoo is not just a consumable product, but a smart way to increase your income without any additional effort.
1. Satisfied customers come back regularly
Imagine:
A customer comes back after three weeks and complains. The eyelashes have fallen out, don't hold properly, the glue doesn't seem to work. Even if your work was flawless - the customer still has a negative impression. Often the problem is due to incorrect care.
Now a different scenario:
You recommend a professional eyelash shampoo to your customer for care at home. She uses it regularly - and her eyelash extensions last not just three to four weeks, but five to six weeks.
The result:
- Your customer is happier with the result.
- She comes back regularly.
- She recommends your service to others.
Conclusion: Regular customers mean plannable appointments, a stable income and trusting customer loyalty.
2. Additional income without additional effort
You explain to your customers how to care for their eyelash extensions properly anyway - so why not offer a product that really helps?
Eyelash shampoo is not an unnecessary extra, but a must-have for anyone who wants to wear their lash extensions for longer.
The advantage for your customer:
With the right care and eyelash shampoo, the wearing time of the eyelash extensions is extended from four to five weeks. This means: instead of 13 refill appointments per year, she only needs 10.
- The annual consumption of shampoo is only two bottles.
- Price for one eyelash extension: €100
- Price for one bottle of eyelash shampoo: €20
Savings for the customer due to longer durability: up to €260 per year
3. More loyal customers ensure a stable business
Once a customer has got used to caring for her eyelash extensions properly, she will remain loyal to you.
Why?
- She knows the difference between correct and incorrect care.
- She doesn't want to risk damaging her eyelashes with inferior products.
- She trusts in your professional expertise and follows your recommendation.
And the best part?
When the eyelash shampoo is empty, she comes back to you - and at the same time books a new appointment for a refill or new application.
This way you build up a solid customer base that will recommend you to others.
4. More revenue without more treatments
More income does not necessarily mean more eyelash extensions or price increases.
You can easily earn more by offering eyelash shampoo to the customers who already come to you.
Example calculation:
- Purchase price for eyelash shampoo: €11.99
- Retail price: at least €19.99
- Profit per bottle: approx. €8
If you want, you can set a higher price, which will increase your profit.
Suppose you serve three customers per day and work 20 days a month:
- 60 customers per month
- Each customer buys 2 bottles of shampoo per year
Your annual additional profit from selling shampoo alone:
€960 per year (without additional treatments!)
Sounds good, right?
5. Longer durability is not a disadvantage, but your advantage
Some stylists fear that longer-lasting eyelashes mean fewer appointments. But in reality, this plays into your hands!
Why?
- A satisfied customer will stay loyal to you.
- Customers whose eyelashes fall out after three weeks may think that the quality is not right - and try another stylist.
- If her extensions last perfectly for five to six weeks, she will not switch!
This strengthens your reputation as an experienced, reliable stylist.
Customers love specialists whose work lasts a long time - and they are even more likely to recommend you.
A customer who sees her eyelashes as a luxurious care ritual will stay loyal to you.
6. How to sell eyelash shampoo without pressure or uncertainty
These tips will help to ensure that selling eyelash shampoo is natural and uncomplicated:
- Show: Wash your customers' eyelashes with the shampoo before the treatment.
- Educate: Explain the importance of hygiene and proper eyelash care at home.
"Is professional eyelash shampoo really better than its alternatives?"
- Present: Place the shampoos in a clearly visible place in your studio.
- Remind: Display flyers with information about the products.
We have prepared flyers that inform your customers about the benefits of proper eyelash care. We include these with every order of eyelash shampoo!
Selling eyelash shampoo is more than just an additional source of income:
- You increase your income
- You extend the lifespan of eyelash extensions
- You strengthen customer loyalty
Take advantage of this opportunity - you will see the difference after just a few months!